How can Animated Video Increase your Brand following

Animated video can be a great tool to help increase your brand following. There are some ways you can do this. Below are some of the best techniques for doing this.

• Let the animation speak for itself – By using animated video, you don’t have to worry about “tooting your own horn” too much. You can let the animated video do it for you. Using animated characters or other animations within your video, you can let the video do the talking and the sales pitch and stay in the background as the company CEO or owner.
• Capture client testimonials – Do you have some people who are satisfied customers who are willing to say a few words on behalf of your brand? You can use animated video characters to stand for the actual customers and then ask the customer to do a voiceover of their testimonial to add to the production. Alternately, you could use voice actors or text to voice software. Just make sure the testimonial sounds like a natural person and is not too robotic. People watching will understand that the animation just symbolizes your actual customers and they will take the testimonial as a real testimonial. But you should make it as authentic as possible by adding the name of the real customer and their location or something like that to add to the credibility.
• Use whiteboard animation to explain a procedure – You can use whiteboard animations to explain a process that requires a step-by-step procedure. Using the magic of whiteboard technology, you can use the “drawing hand” to sketch out the graphics and text that you need to explain the process. Once you get it done, share it on Facebook or your blog or main website to help increase your following.
• Use humor and wit – Animations are naturally designed to use humor and wit. After all, the first cartoons were designed to entertain and amuse people. You can tap into this natural quality of animated video and make a funny skit that you can have your characters act out to increase your leads and conversions.
• As an explainer video– Do you have something you need to explain to your followers or do you want to use it to increase your regular viewers? Why not create an explainer video and then use it as part of your Facebook ads campaigns? Facebook allows you to post and promote videos and create video ads that will increase your leads and followers. You can adjust your spending to whatever your budget can afford.For more expert advice on animated marketing videos, please visit our Explainer Video page on our website.

Animated Video Basics – When, Why and Where!

Online audiences are getting sharper at quickly judging what content is worth their time and what isn’t. The well-publicized Microsoft study citing the average person’s online attention span as eight seconds — a second less than that of a goldfish — is humorous… as long as it’s not your content they are supposed to absorb. As content publishers we all have to up our game.

It’s both intuitive and statistically documented that visual content is more engaging than straight text. According to Ekaterina Walter, author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, “Viewers spend 100% more time on web pages with videos” and “Information presented both visually and verbally has five times the retention value of text alone.”

Assuming we have agreement on the power of video and utility of visual content, let’s examine the rapidly growing and exciting medium of animated video: when to use it, why to use it, where to use it and what are the best practices.

When to Use Animated Video

Animated explainer videos increase conversion rates by 20%. Animated video has a multitude of applications, pretty much whatever your imagination allows. Here are a few for you to consider:

• Product launch – You’re introducing a new product and want to make a splash on your website, blog and/or social media.
• Corporate Launch – You’re a start up and you want to get people excited about what you do and the value you provide. A 30-second, fast moving animated video is a great solution.
• Corporate Branding or Rebranding – A natural storytelling tool, animated video is both a visual design and a messaging medium; add motion to the picture and you have the Trifecta.
• Training –  Breaking content into a visual series of ideas or steps, with fluid motion, conveys instructions in a way that will be retained.
• Distilling Complexity – By distilling complex content, animated video can be used as a nurturing tool to present your key concepts, which will encourage your audiences to want to dig into deeper levels of your content.Why to Use Animated Video
• To reach a particular audience – When crafting any form of online content, start with the audience you are trying to attract or influence. Be sure you understand their needs and wishes. Put yourself in their shoes.
• To solve a particular problem – Animated video is an excellent tool for “showing” rather than “telling” how you solve a problem.
• For strategic visual storytelling – The act of creating a storyboard is similar to a great writer with the ability to edit her writing to it’s essence, leaving only what is necessary to convey the concept; nothing extraneous.
• To define “value” – Think less about providing detailed, step-by-step explanations and more about using imagery and voice over to give life to your value proposition.
• To explain a new concept – A sub-genre of animated video is known as the “Explainer Video,” which can be anything from the “whiteboard videos, to screen-capture videos using Camtasia or other tools to the often cartoonish “how-to” videos we’ve all seen. But it is also a terrific medium for introducing a new idea about a company, product, service, etc.
• To motivate – A great story with a beginning middle and end, guided by a powerful voice, is highly engaging. Maybe that’s why “animated videos increase conversion rates by 20%.
• To save $ – It’s generally less expensive and easier to edit and update than conventional video: no actors, no locations, no permits, no weather, no fuss.
• For Easier Multiple Language Integration – For global organizations, with good planning, the process of creating multiple language versions of an animated video is simpler and less expensive than with conventional video.Where to Use Animated VideoAnimated explainer videos increase conversion rates by 20%.
• Website Design – While it’s obvious that the website is prime real estate, an animated video can serve many purposes such as: big branding splash on top home page panel; product presentations on interior pages; About Us page to tell the corporate story; the blog in which you’re building thought leadership.
• Social media – Repurposing animated video for social media is an effective way of expanding your audience. The rule of thumb here is “shorter is better.” Lengthy explainer videos are not what people are likely to retweet.
• Tradeshow – Capturing the attention of passersby or educating booth visitors are two important applications. Cutting through the clutter and telling a concise story is exactly what is needed in these environments. Often, just catching someone’s eye creates the entree to start a conversation.
• Sales presentations – A real way that marketers can help sales is by providing compelling visual messaging tools to aid the sales process. Beginning a sales presentation with a quick animation to establish high-level value will help an audience be more receptive to a subsequent sales conversation.With the Why, When, Where and What of animated video, we’ve presented a lot of idea-rich content in text form, albeit with a few images — exactly what we advise against doing! Time for me to drink the Kool-Aid!For more expert advice on animated marketing videos, please visit our Explainer Video page on our website.