Inbound Marketing

Content development and lead generation for digital marketing

Our Inbound marketing approach is focused on attracting customers through content and interactions that are relevant and helpful — not interruptive.

We focus on content development and lead generation for digital marketing platforms. Our inbound marketing specialists are committed to achieving measurable results for our clients through inbound strategies and tactics. Our mission is to elevate your team’s marketing goals with meaningful results through organic search, referrals, and social media sources.

Our inbound marketing agreements begin with an onboarding process. In this stage we develop a strategy for creating content that converts website visitors into leads. We analyze your keywords, discuss your buyer personas, and define your inbound goals.

Then we fuel your inbound engagement with our monthly retainer. Through the consistent development of blog posts, whitepapers, eBooks, email marketing templates, landing page designs, and calls-to-actions (CTAs) we deliver the content that your website craves.

Blog Design and RSS Integration

A website is the most important component of your company’s marketing plan.

  • Two resources for expanding quality content throughout your web site are Blogs and RSS Feeds.
  • Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in e-mails or even social media campaigns. They’re a great source for keyword rich terms and work in conjunction with your web marketing strategy.
  • RSS feeds is a great way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other web sites, which allows for enhanced SEO optimization.

Social Media

Social Media has grown rapidly in popularity. But while Social Media tools are easily accessed  nd abundant, proper planning is still required. The use of tools like Twitter, LinkedIn and Facebook can enhance your marketing efforts, with your website acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.

Webinars

Producing a great webinar for inbound marketing takes a compelling topic worthy of your audience’s time, an engaging script and production plan and a targeted promotion strategy to encourage the maximum number of pre-registrants.

ChatterShots helps with every stage of the webinar creation process. We work with you to determine the best topic for your webinar, book guests and write scripts that fit the time slot you’ve set aside. Then, we create custom landing pages, emails, blog posts and social media content to promote your webinar to your existing contacts along with potential buyers. We also handle the technology side of the webinar hosting process, integrating systems like GoToWebinar and HubSpot so you can track your success and stay in touch with registrants after the event.

Video Marketing

Using video in your email marketing can make readers 96 percent more likely to click through. Seventy percent of the top 100 search results have video. And people who view videos about products are 85 percent more likely to buy. Your company can begin to realize the benefits of effective video marketing by working with our in-house videographers and multimedia experts.

Anyone can create a good video with a smartphone these days, but videos that successfully engage audiences must align with your overall marketing strategy and goals. Our media team works with your account team to strategize the most effective video content to meet your inbound marketing goals. We conceptualize the video, write a script and storyboard the entire video from start to finish.

FabFresh

LifeZen

LendingKart

Caerus

Resolve

HearLabs