Seeing is believing. This seems to be the motto of how people experience content on the web. When your animated explainer videos disclose your business idea, they’re basically telling your brand’s story. And if you tell it well, people will believe it.

That’s the power of these animated marketing videos: in just a few seconds they show the true essence of your brand. Now let us show you 5 reasons why explainer videos can help you promote it.

Explainer Videos Help You Get Close To Your Audience

In order to develop a strong, deep connection with your audience, you need to bring them close to your brand. Your visitors need to see something they can relate to. Marketing videos can help you make this happen by showing animated characters who represent your potential customers.

This representation grows empathy within your viewers. Since they’re watching something that stands for them, they won’t just identify with those characters but they will also feel more engaged to what your company is selling.

Online Visibility

A marketing video is a very powerful resource for your SEO strategy because it helps your website gain presence in Google. It’s proven that explainer videos boost website’s average visit time from 8 seconds up to 2 minutes on average, resulting in a 1500% increase! This will make your website rank higher in Google, making it easier for people to find your website there.

Animated marketing videos will also help you gain notoriety in YouTube -the 2nd largest search engine in the world. A video on YouTube works as an independent marketing entity. If someone watches your video on YouTube, that person can then find further information about your company in the description section, which helps your audience engagement.

Bear in mind that video is the most shared material online. If someone likes your video, they may share it with the rest of the world, which in the end means free promotion that will prove to be very beneficial for your brand, indeed!

What They See Is What You Sell

Your animated marketing video acts as a concise summary on what your company is all about: the colors, the characters, the story, the tone. Bear in mind that your video would probably be the first encounter your potential customers have with your brand, so you need to make that encounter worth it, because what they’re seeing is exactly what you’re selling. In other words, your animated video becomes your online identity.

Aiming for the best explainer video can help you build a relatable, remarkable, consistent and trustworthy brand. We hope you can apply this information to create the identity you need to become unique, stand out from the crowd and become the leader in your market.

For more expert advice on animated marketing videos, please visit our Explainer Video page on our website.